The new generation of entrepreneurs is trying to make it as easy as possible to make a living from your creative work.
With so many new entrants entering the market, one of the big questions facing them is how to sell their products and services, says Michael Wooten, founder and managing director of The Creative Timing Agency in Toronto.
For example, many of these new businesses are selling goods on Etsy, which means they are selling directly to consumers, he says.
“It’s all about building a community around your product or service and it’s about your audience.”
A lot of the new companies are looking for a way to create a buzz around their brand and build brand loyalty.
And some are creating branded merchandise that can be worn by customers and marketed as part of a larger campaign, says Wootens.
This includes things like T-shirts, hoodies, and hats, he adds.
There are also some new brands that are creating “digital art” that has the potential to sell digital goods and services.
In the digital art space, people can now do things like take photographs of their digital creations and sell them on a marketplace like Etsy, Wootes says.
He notes that many of the artists and designers are not necessarily newbies, but they are making money from it.
There are a lot of different factors that go into the success of a new business, says Kiyoharu Kaneko, CEO of a Tokyo-based company called Yoko Studio. “
They’re making money because they have a passion.”
There are a lot of different factors that go into the success of a new business, says Kiyoharu Kaneko, CEO of a Tokyo-based company called Yoko Studio.
The company was founded by a woman who has been selling her artwork and writing blog posts for nearly 20 years.
“She was passionate about her art and wanted to do more with her creative work,” says Kanekos.
“Her clients included people in their 20s and 30s, so she wanted to get their feedback and feedback on the artwork.”
A new business model isn’t just about making money for the founders, Kanekoes says.
It’s about building community, which is a core value for a business, and the community that comes with that business is also important to the brand.
“If we build a community, that’s the beginning of the business,” she says.
Kanekozo says that Yoko Studios has been able to build its business and brand over the past three years by building a strong online presence and connecting with customers.
The site is very user-friendly and there are many ways to buy, but most of the time people are able to contact the creators via Facebook, and they’re not required to pay a commission, she says, adding that Yolo Studio’s business is thriving because of its online presence.
“The biggest difference with Yolo Studios is that we have a strong social media presence, and we have our own social media account.
We’ve had a lot more visitors to our site and to our shop than we did in the past,” Kanekochos says.
There’s also the chance that a customer will come in and buy something from the company and the person will then go on to spend money on other items, like clothes or accessories, she adds.
“I think the key is to find people who are passionate about what they’re selling,” Kanes says, “and to connect with them in a positive way.”
Kanekoos business has become so popular that the company is starting a crowdfunding campaign to raise money for its future, which could be a new start-up.
“We’re also starting a new blog that we are going to grow into a full-fledged website,” she adds, “so we can share all of our work, including our artwork.”
For her part, Kanemozo, who has a degree in business, wants to continue to grow the business.
She wants to get the word out about her products and create a platform where anyone can buy and sell their art, she said.
“In this new age of creativity, where we’re living in an increasingly digital world, the concept of having an online store is really appealing,” she said, adding she would like to see more businesses like hers in the future.
Wootenz says that it’s not just the artists or designers who want to build a brand.
Entrepreneurs also need to be creative, creative thinkers and creatives, Woots says.
And he says that the people who have the most success in creating businesses that people can relate to are the ones who are willing to make some mistakes.
“Most entrepreneurs fail,” Woothes says.
If you can do that, he said, “you’re probably going to have a good business.”
Wootening says that he would also recommend reading up on how to run a successful business, including how to hire the right people, manage